Advertising

Advertising is everywhere in our faces whether it is in a magazine, on a billboard, on a bus, online we just can't seem to get away from it. We see more than 3,000 ads a day without even realizing we are seeing that much, but at the same time the images in ads add to the misrepresentation of women. Different pictures exploit the idea of violence against women by showing them in revealing clothing with bruising all over them or other images shows women in very provocative positions showing the idea that all women are, are sexual objects. This world lives in a fantasy for men since women are the ones that have to based everything on their looks to get attention. Even the most innocent product is put in a sexual way or area. It gives the viewer something to look at since the product has to look good to sell. The more sexualized the better chance the product will sell. The documentary "Killing Us Softly" explains every single dynamics of altering women in ads to seduce the male vision. The documentary has 4 different versions of it.